Conran's love affair down by the
sea
Published
in the Daily Telegraph, 14Feb2004
Sir Terence fell for it at first sight - and when the object of his
affection began to lose its looks, his passion was rekindled. James Trollope
reports.
Sir Terence Conran is hardly alone in having enjoyed a romantic encounter
in Brighton. What's more unusual is that he remembers it with startling
clarity, even though it happened more than 30 years ago. "Suddenly seeing
this great building on the seafront was a bit of a shock and then I thought
'Oh, gosh that's so marvellous I'd like to live there'."
It
may have been love at first sight, but Sir Terence never did move into
Embassy Court. The founder of Habitat was far too busy with woks, duvets,
chicken bricks and much else besides. But he's a faithful sort of chap
and when he saw that the object of his affection had fallen on hard times,
he felt he couldn't stand by. "It's a very bold and I think beautiful piece
of 1930s architecture, of which there are very few examples in Britain."
Although they are both about the same age, Sir Terence has worn much
better than the modernist, 12-storey apartment block, which some reckon
is more eyesore than architectural gem. And yet, when it was designed by
the Canadian architect Wells Coates in 1935, it was considered the very
height of sophistication. There were penthouse suites, rooftop sundecks
and celebrity residents, including Rex Harrison and Max Miller.
That it is now in such a sorry state is largely as a result of a long-running
maintenance dispute between the former freeholder and the leaseholders,
and even though the leaseholders now have control of the building, Sir
Terence was appalled by the decay. "Parts of the outside rendering were
falling off and the inside was almost like being in a rather run-down public
lavatory; probably not as clean as a -run-down lavatory, in fact. So to
see such a fine piece of architecture in such a condition was extremely
sad. Elsewhere in Europe, you wouldn't find, for example, a Corbusier building
being allowed to fall into that sort of state."
Now Sir Terence and his firm of designers, Conran and Partners, are
involved in a plan to restore the building with support from council planners.
As a sign of good faith, he waived the initial consultation fee, which
would have amounted to several thousand pounds. Now he is anxious that
the real work should begin. "It's structurally sound but desperately dilapidated
and it certainly needs to be restored and made a place where people want
to live again."
The problem, as with all such projects, is the likely cost, estimated
at about £5 million, which would be up to the residents to find.
Although they are applying for lottery funding, grant aid may be limited
because it is a private building. Rowena Easton, the director of the residents'
company, Bluestorm, says the 72 flat owners will each have to stump up
between £40,000 and £100,000, depending on the size of their
property. She acknowledges that it's a big ask. "We're not rich. There
are a number of artists like myself living here as well as students, pensioners
and a group from the Sudan. But we're working very hard to save the building,
which we think is as important to Brighton as the Royal Pavilion."
Since Sir Terence became involved, there are signs that the value of
the apartments has risen. Rowena bought her one-bedroom flat for £40,000
a year and a half ago and it is now worth 20 per cent more. And while there
used to be little demand for Embassy Court flats, in the past few months
several have been sold at auction. "It has gone from a no-hope investment
to an interesting one," says Stewart Gray of auctioneers Austin Gray. "But
until plans are more advanced, I still reckon people are buying a little
bit blind."
Conran architect Paul Zara is confident that the restoration will go
ahead. "It's the best chance the building has ever had. Brighton property
prices are high and for the first time mortgage companies are considering
offering loans to the leaseholders. And it helps having a big noise such
as Sir Terence on board. Now even local cab drivers are starting to believe
it might happen."
Some preliminary concrete testing has already begun but the major work
won't start until at least a decent chunk of the funding is in place.
" It is Brighton's outstanding 20th-century building," says Zara. "We're
looking at developing a museum, a showroom apartment and even at the idea
of opening up the magnificent roof terrace so the public can enjoy the
building from within and without."
When Sir Terence first saw Embassy Court, he was building a Habitat
store in Brighton, the third of the chain, which was eventually sold to
Ikea.
Since then he has had several other adventures in retail, restaurants
and design, but his affection for the iconic Brighton apartment block has
remained undimmed.
"Like Embassy Court," he says, "I'm a child of the Thirties and although,
thankfully, bits haven't fallen off me yet, that wonderful building is
an important part of our heritage.
"In years to come, I trust it will be better preserved than I am."
www.embassycourt.co.uk
www.embassycourt.org |